{"id":5210,"date":"2021-06-25T19:45:05","date_gmt":"2021-06-25T10:45:05","guid":{"rendered":"https:\/\/infoeye.com\/en\/?p=5210"},"modified":"2023-07-26T15:18:18","modified_gmt":"2023-07-26T06:18:18","slug":"%e5%81%9c%e6%bb%9e%e6%99%82%e3%81%ab%e3%82%84%e3%82%8b%e3%81%b9%e3%81%8d%e3%81%93%e3%81%a8","status":"publish","type":"post","link":"https:\/\/infoeye.com\/en\/column\/zakkan\/%E5%81%9C%E6%BB%9E%E6%99%82%E3%81%AB%E3%82%84%E3%82%8B%E3%81%B9%E3%81%8D%E3%81%93%E3%81%A8\/","title":{"rendered":"What to do in times of stagnation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5210\" class=\"elementor elementor-5210\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51a3df25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51a3df25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5659e772\" data-id=\"5659e772\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-174df054 elementor-widget elementor-widget-text-editor\" data-id=\"174df054\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t[vc_row][vc_column][vc_column_text]\n<p style=\"text-align: center;\"><a href=\"https:\/\/infoeye.com\/en\/company-information?tab=2\" target=\"_blank\" rel=\"noopener\">Introduction of daily columns by our advisor, Teruo Ichirai<\/a><\/p>\n[\/vc_column_text][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5241\" src=\"https:\/\/infoeye.com\/en\/wp-content\/uploads\/2021\/06\/boats-g8822621d3_1280.jpeg\" alt=\"\" width=\"1280\" height=\"545\" srcset=\"https:\/\/infoeye.com\/en\/wp-content\/uploads\/2021\/06\/boats-g8822621d3_1280.jpeg 1280w, https:\/\/infoeye.com\/en\/wp-content\/uploads\/2021\/06\/boats-g8822621d3_1280-300x128.jpeg 300w, https:\/\/infoeye.com\/en\/wp-content\/uploads\/2021\/06\/boats-g8822621d3_1280-1024x436.jpeg 1024w, https:\/\/infoeye.com\/en\/wp-content\/uploads\/2021\/06\/boats-g8822621d3_1280-768x327.jpeg 768w, https:\/\/infoeye.com\/en\/wp-content\/uploads\/2021\/06\/boats-g8822621d3_1280-1200x511.jpeg 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>[\/vc_column_text][vc_column_text]A time of stagnation can be thought of as &#8220;a time of poor performance if you are a company or in sales, or a time when work is not going well.\nIf you have been in business for many years, there will always be such a time.\nMany of our clients are in this stagnant period in the current Corona disaster and are struggling.\nI would like to consider how we can escape from stagnation in such a situation.\n\n1\u3001 Take immediate steps for the next period\n\nDuring my working years, I often encountered situations where the numbers stagnated.\nNot reaching this month&#8217;s budget, struggling next month, and pushing too hard to make up for the second half of the year.\nWhen we try to increase purchases, unsold inventory increases, foregone losses increase, and profits are squeezed.\nSales are declining, but the workload is increasing, and the company is extremely busy with immediate tasks.\nVery little time is left to prepare for the next fiscal year, preparations for the next fiscal year become neglected, and a negative cycle begins.\n\nTo begin with, we need to consider why business performance has stagnated and sort out the causes of the stagnation by dividing it into internal and external factors.\nOnce the causes of stagnation are sorted out, immediate action should be taken to avoid making the same mistakes in the next fiscal year.\nIt is also important to correct the current bad situation,\nHowever, it is absolutely necessary to avoid taking time to do so, which will have a negative impact on the next fiscal year.\nThe current bad situation is due to problems with past preparations and actions.\nIn extreme cases, the preparations and actions taken a year ago were not appropriate.\nEven if we try to rebuild our current performance now, we will face considerable difficulties.\nThe important thing is to break the negative cycle so that the next fiscal year will not be adversely affected.\nIt is also important to analyze the causes of stagnation and take steps to improve the next fiscal year&#8217;s performance.\nIf the causes of the bad performance are known and left unchecked, it will never get better.\n\nAbout 10 years after I created the casual pants section, which had never existed in the company before, I noticed that there were three categories within the section: &#8220;Mrs.&#8221;, &#8220;Young&#8221;, and &#8220;Career&#8221;.\nAlthough they are small divisions, they each have different targets, and therefore have different ways of thinking and different things to do.\nIt was as if there were divisions within divisions, and competition and disputes arose among them, causing all kinds of losses that did not lead to business results, and I was troubled.\n\nSo, I decided to stop working with Mrs. and Career and focus solely on Young.\nThere were people in charge of both the Mrs. and the Career Division, so there was some opposition to my decision. The director advised me that sales would decrease if I stopped, and that I should gradually focus on young people, but this would not unify the minds of the section members.\nSince the reason for the stagnation was that the members of the section were thinking and acting in different ways and not demonstrating the power of the organization, I thought that gradually narrowing down the focus would not be a solution.\nI decided to focus on Young as soon as possible for the sake of my future, even if it meant a decrease in current sales.\n\nThe excellent career manager said, &#8220;I&#8217;ll quit if you narrow down the focus to Young,&#8221; but I remained firm in my decision.\nThe majority of people inside and outside the division were opposed to the decision, but I was prepared to say, &#8220;If this decision doesn&#8217;t work out, I will quit.\nSo I quickly put that policy into action. And the excellent carrier in charge really did quit.\n\nI think the remaining section members sensed that the Chief was serious.\nThey understood my policy and worked hard. As a result, a year later, sales had increased rather than decreased.\nRather than worrying about the current stagnation, it is important to clarify the cause of the stagnation and make sure to take measures for the next term to prevent the stagnation from happening again.\n2\u3001 Opportunity for review\n\nSalespeople who sell close to one billion yen by themselves when they are doing well are so confident that they will not listen to their section manager even if there is a problem with their basic operation. However, when sales are slow and they start to have doubts about their own sales ability, they become more honest.\nWhen sales stagnate, it becomes easier to educate them.\nI think this is a good opportunity to review the basics again, from planning, production, sales, and delivery.\nWe can re-evaluate ourselves as individuals and as a company again.\nAre we gaining customers through trust in our quality?\nAre you strengthening your planning and production management?\nAre we developing new customers?\nIn the fashion industry, where we are in, change is a fact of life, and the success stories of the past may no longer apply.\nWhat is invisible during good times may become visible during times of stagnation.\n\n3\u3001 Work with energy and a positive attitude\n\nThe thing to watch out for during stagnation is a loss of energy. Stagnation is always there, albeit in varying degrees.\nStagnation is what allows us to see the roadmaps to success.&#8221; With this in mind, we should work with hope and a positive attitude.\nThe honorary chairman of the company where I used to work says, &#8220;A person&#8217;s work is a series of failures and successes.\nIf we replace failure with stagnation, we get the following.\n\n&#8220;People reform and succeed upon reflection of stagnation, but it will eventually self-contradict itself and end up in stagnation. Taking that stagnation as a clue, he succeeds again.\nThey will succeed again. It is a lie that one can succeed without stagnation.\nWhen reforming stagnation, you know the cause of the stagnation and the means to success, so you must quickly reflect on the situation, treat the stagnation as stagnation, and decide on and implement a new course of action.\nThen, you can cover up the stagnation. Then you can cover the stagnation. At that time, there will be no regrets or disappointments.\nYou will be alive and well enough to make the next move.\nPut off the doom and gloom and blame and take the next step immediately and with courage and dignity.\n\nAnd in a different Chairman&#8217;s memo, he also said.\n\nSweep away passive thinking, and luck will come your way again. If you work hard, you will be able to react quickly when unexpected good luck (which always has a certain probability) comes your way. If you are not enthusiastic, you will miss out on good luck, and you may be missing it right now. Luck is also software.\nThe most important value of all is that meeting and talking with that person gives you confidence and the energy to do what you want to do. From top to bottom, each and every employee must be persuasive, powerful, and attractive. The recession is getting more serious, and the game is close.\nNext year is the critical point. If there are still people who are not serious, we have no choice but to ask those at the top and those at the bottom to leave the company and work only with those who are willing to do so.&#8221;\n\nWe will reflect on the situation, and when we have reached a conclusion, we will cheer up and move on to the next step as soon as possible. There is no time for anxiety or disappointment.[\/vc_column_text][\/vc_column][\/vc_row]\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Introduction of daily columns by our advisor, Teruo Ichirai [\/vc_column_text][vc_column_text][\/vc_column_text][vc_column_text]A time of stagnation can be thought of as &#8220;a time of poor performance if you are a company or in sales, or a time when work is not going well. If you have been in business for many years, there will always be such [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-5210","post","type-post","status-publish","format-standard","hentry","category-zakkan"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/posts\/5210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/comments?post=5210"}],"version-history":[{"count":10,"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/posts\/5210\/revisions"}],"predecessor-version":[{"id":11370,"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/posts\/5210\/revisions\/11370"}],"wp:attachment":[{"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/media?parent=5210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/categories?post=5210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infoeye.com\/en\/wp-json\/wp\/v2\/tags?post=5210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}