[ Overview ]
INFOEYE is proud to announce the launch of its new exhibition support solution at the 15th India Trend Fair Tokyo 2025, which will be held from January 15 (Wed) to 17 (Fri), 2025. This solution includes website creation, exhibitor and visitor registration systems, and exhibition tools.
With this solution, visitors can use their smartphones to easily pick products and access detailed product information. This feature overcomes challenges such as language barriers and staff shortages, enhancing engagement between exhibitors and visitors. Additionally, it provides a framework to seamlessly transition into concrete business negotiations even after the exhibition concludes.
15th INDIA TREND FAIR 2025 (Autumn / Winter) Website https://india-trend-fair.jp/15th-itf/en/
Self Picks https://youtu.be/lELt2812Zdo?si=dpwItpKo-NIaivZg
[ Background and Challenges ]
The solution provided by INFOEYE aims to address the following key challenges:
1. Language Barriers
Language differences between exhibitors and visitors have often hindered progression to detailed business negotiations.
2. Shortage of Staff
Limited staff availability on the exhibitor’s side has resulted in missed opportunities to engage with booth visitors.
3. Lack of Data Analysis
Exhibitors have struggled to collect and analyze visitor behavior and interest during and after the exhibition, limiting actionable insights.
[ Benefits of Implementation ]
1. Overcoming Language and Staffing Challenges
By leveraging visitors’ smartphones, the solution eliminates language barriers and minimizes the impact of staff shortages.
2. Maximizing Business Opportunities
It ensures exhibitors can seamlessly follow up with visitors who were unable to engage in detailed negotiations during the exhibition.
3. Support Seminars for Exhibitors
INFOEYE’s Indian staff will conduct multilingual seminars in English and Hindi to support exhibitors in using the tools effectively.
4. Enhanced Data Analytics
Exhibitors can analyze visitor behavior data during and after the exhibition, enabling them to refine their strategies for future business opportunities.
Through this solution, INFOEYE aims to solve key challenges in exhibition operations and deliver new value to both exhibitors and visitors. By maximizing business opportunities at exhibitions, INFOEYE is committed to contributing to the growth of business between Japan and India.
[ References ]
Japan India Industry Promotion Association (JIIPA)
JIIPA is an NPO based in Tokyo, promoting economic exchange between Japan and India. It collaborates closely with embassies, government agencies, industry organizations, chambers of commerce, and non-profit organizations to maximize business opportunities between the two countries.
•Location: Minato-ku, Tokyo
•Chairman: Prashant Godgate
•Official Website: https://npo-jiipa.org/
